| Keyword: Advertising |
Jun 05, 2010 ::
Domain names are one of the first things people see of your company; plastered on a business card, on a commercial, on a flyer or banner, even emails. Your domain name has to be short, precise, and get the message across as quickly as possible. No numbers, no funky spelling…keep it under three words. Now you’ve got a domain name that people will go to.
The only problem with traditional advertisements like these: how do you reach out and advertise to those who don’t come into contact with your business cards, flyers, and banners?
This blog is about squeezing all you can out of that website of yours, and why not? You’ve paid for it, it’s professionally done, it’s filled with information that you get asked a thousand times a day, and best of all, it’s one of the most powerful advertising tools on the market today. But how do you stretch that just a little farther?
S.E.O. I’m sure if you own a website, you’ve seen the term thrown around, and if you don’t already know what it means, this is an excellent time to learn. SEO is an acronym for Search Engine Optimization, a method of tossing your website up in the ranks when being sought out by search engines. Keywords, tags, a domain name with keywords in it…there’s lots of tips and tricks to get your website “up there”.
If you are not showing up on the first page, or at least above your competitor’s ranks, SEO is something you need to be looking into. There’s no reason not too; SEO is one of the easiest, cheapest and most successful ways to get your website promoted. In fact, it’s one of the most important aspects of having a website. After all, what’s a nice design and a slew of information when no one can find you to see it?
Search engine output can dramatically change the way you conduct and receive business. As the search engine age rolls forward, keywords are beginning to take over: some businesses now even put keywords at the bottom of their advertisements to search for, to supplement a domain name should the card or flyer be lost and a customer has to look you up by memory.
Keywords are nearly as important as your domain name, and need to be chosen wisely, applied liberally and repeated often for them to be successful. Slapping up 100 words that are popular but don’t contribute to what your site really is won’t help either: using keywords correctly takes some homework. You must know where to use them, how to use them, where to submit them, and how to hide them.
Now, just when you think you can understand SEO a little better, here I am to confuse you again; there’s many types of SEO as well, two of the most popular being “Organic” and “Paid”.
Paid SEO is basically what it sounds like…you cough up the dough and watch as your site goes up the ranks…however, miss a payment, decide that a couple hundred dollars a day or week isn’t in the ballpark of what you’re looking for and pull your money…and your site hits rock bottom all over again. It’s quick, yes, but it’s also under no circumstances permanent. Organic SEO is slower, but much, much cheaper to do. Of course, you must know (or hire someone who knows) how to do it; however when looking in the right places, that shouldn’t be too hard (I’m sure the SEO specialists are hiding behind a computer somewhere!). What organic SEO does is integrate your site into a search engine naturally: the clever usage of keywords, blogs, social networking pages, directories…if you know how to do it, the search engines will find you. And the best part? It’s permanent and can cost little to nothing to do if done the right way. Search engines like organically integrated objects in their search systems and tend to hold on to them longer, and makes them more relevant than the paid versions of SEO.
Before you dive into your search engine of choice to learn more about SEO, a word of caution: don’t expect a miracle in statistics. If you own a company that specializes in math tutoring in Dallas, Texas, don’t expect to see your site up at the very top of the first page of google when you search for common words like “math”, or even “math tutor”. The word “math” received over 13 million searches in google just last month; you can’t expect to be one of the top results globally for a word that is searched that often. So remember, while promoting the words “math” and “math tutor” in your keywords or descriptions is a good idea, you will be more likely found using search terms such as “Math tutors in Dallas”. The more narrowed down your keywords are, the more relevant you will be to the searches that are made.
So, keep your chin up and keep optimizing your website, even if it takes off slow at first. Set a realistic goal, and keep on going until you reach it. Do some research on SEO and how to implement it, and start paying attention to some of the search engine inquires that you do; the results are that way for a reason.
Destiny Chaney
Sagentic Web Design
moc.citnegas@ynitsed
(817) 760-0098
http://www.sagentic.com
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